Tag: Direct Mail

The great budget debate—weighing the merits of print versus digital. As most of us push to finalize 2026 marketing spend and kick our plans into gear, which channels to invest in for maximum return is a continued question. Print supporters value the tactile, trusted nature of tangible marketing in the hands of their audience. Digital marketing advocates value the speed,

Read more

Interactive Direct Mail: How USPS Promotions Make Innovation Cost-Effective There’s no slowing down the speed of technology. As it continues to evolve, traditional communication channels such as the USPS  (direct mail ) are finding new ways to adapt and stay relevant. The current USPS promotional calendar is focused on rewarding marketers who are taking advantage of modern direct mail advancements

Read more

Deck the Halls: Holiday Cards & Calendars. Thing of the Past or Reviving Trend? The holidays are more than just a season of celebration—they’re a golden opportunity to strengthen connections, express gratitude, and keep your organization top of mind well into the new year. For many B2B companies, nonprofits, and member-based organizations, holiday cards and calendars aren’t just nice gestures—they’re

Read more

Holiday Fundraising That Works: Print, Mail & Omni-channel Strategies for Year-End Success For nonprofits and associations, the second half of the year isn’t just another quarter—it’s the most critical fundraising window of the year. According to Nonprofits Source, 30% of annual giving happens in December, with 10% of all donations coming in the last three days of the year. This

Read more

2025 Mid-Year Review: How Communication Trends Have Evolved Post-Covid As we reach the midpoint of 2025, it’s clear that business communication—both digital and traditional—has continued to evolve in exciting and sometimes unexpected ways. While the digital transformation driven by the pandemic hasn’t slowed down, we’re also seeing a thoughtful resurgence in tangible, personal interactions that balance the screen-saturated world we

Read more

Custom Mailer Impact In a Digital World The buzz of #SummerMarketing is in the air. Now is the moment to engage customers while they’re actively seeking services, products, and new experiences for the family and days off. One of the most effective ways to entice your audience is through direct mail—especially when it’s part of an omni-channel, integrated approach. Yes,

Read more

Direct Mail Expectations, Engagements, and Influence Across Generations Spoiler alert: younger generations are excited about direct mail. Just as different generations experience events differently, each generation interacts with direct mail uniquely. Understanding these nuances is crucial for crafting effective marketing strategies. While older generations may appreciate its tangible nature and familiarity, younger consumers are increasingly drawn to personalized, interactive experiences

Read more

In the last decade, we’ve all become familiar with QR codes. These little boxes of random blotches have transformed how we connect to informational resources. With our phones, we can be transported to “learn more”, “subscribe now’, and “get it while it lasts” in a matter of seconds.

This post is focused on comparing performance and discussing best practices for common mailers utilized by education facilities for prospecting as well as general communications.

Amidst the ever-growing popularity of digital channels, a perhaps unexpected contender has re-emerged as a formidable force: direct mail.